Find Your Degree at UAB
Before students even choose a college, they’re faced with the question of what to study. UAB Admissions wanted a marketing tool that would guide students through this decision process—and ultimately persuade them to pursue their degree at UAB.
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Concept
The typical user of the site has a high-school education, so UAB Admissions wanted to stay away from higher-ed jargon and break down complex topics. For example: Does your average high-schooler understand what bioinformatics is, or what one can do with such a degree?
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Execution
Brett served as content lead. She managed a freelance copywriter, with whom she divided and wrote content for 200+ degrees—plus all UX instructional and microcopy. She collaborated with web, design, and admissions teams to put together the final product.
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Praise
The site was honored in 2020 by the Council for the Advancement and Support of Education (CASE) District III. It received Silver in the category of Recruitment Site or Microsite.
